This week, we at Baked Lawyer decided to goback to our hometown and promote some local brilliance we found over Easter Weekend. Stop number 1 was the Mozart Marvelicious Ice Cream Factory which is a novel, steam-punk-themed ice cream joint in the spirit of deliciousness and with mechanics similar to that of Waka Berry and the number of other self serve places that have sprung up in its wake.
Interestingly, when BL enquired about the purpose of the store, we were informed that it is, in part, a response to a niche of people who don’t like frozen yoghurt. They have taken Mozarts ice cream (which is amazing), modified it for soft-serve machines which will aerate the mixture and produce a lighter, creamier ice cream which can then be adorned with pretty much anything you want. This sounded like a winning MO to us and we happily proceeded.
The store is located in Hillcrest which is pretty far out of the way for Durbanites. That said, I have become hardened to travel time after a year of Joburg living so the 25 minute drive didn’t seem that bad. The store is located in the kind of shopping centre one doesn’t see a lot of in the centre of Durban but remains prolific in the outer lying areas. The centre is comprised of a number of freestanding buildings that appear to share only a parking lot.
Once you have located it, prepare to have your steam punk ice cream dreams fulfilled, sort of. The decor is stunning, being the typical copper and old fashioned finishings typical of the steam punk movement coupled with modern ice cream machines and homey couches.
At present, the store offers a total of six ice cream flavours and two sorbets. Now let me state at the outset that this store is affiliated to the once pervasive mozart ice-cream stores which housed an incredible number of flavours. Unfortunately, in light of the nature of soft serve, many of these flavours are still in developmental stages and we are left with the not unimpressive:
- Milky Bar; and
Though sorbet shouldn’t be of massive appeal to the readers of this blog, the flavours are lemonade and raspberry. The flavours do have quirky names displayed on placards above the machines but what you need to know is contained in the bracketed bottom corner.
The ice creams are reasonable and actually good when compared to regular soft serve. The flavours, however, cannot compare to their scoop counter parts. This is probably why, after self-serving some serve into an “eco-bowl”, you can garnish with a number of fantastically presented toppings that are reminiscent of those childhood trips to Sweets from Heaven.
You can top your ice cream with pretty much any kind of confection from three different types of chocolate chips to sour worms and chocolate covered everything. Also, don’t forget rainbow sprinkles in a number of forms.
At the end of it all, take your container to be weighed and pay for how much you took, a system fairly common nowadays. at R18,00 per 100 grams.
If you’re lucky, you might be able to add a waffle to your cup or some other exciting extra. The store has been open for about three months and is a pilot store to assess the viability of opening others. At present, there are two more planned for Joburg and another for Cape Town and I’m sure they will take off. What can I say? My home town is just full of bold new ideas.
Since the store is not of the pop-up variety, you can stop by anytime. It’s open seven days a week and (according to the website) until 9 pm (though we can’t verify that).
Verdict: Definitely preferable to fro-yo!
You can try the Factory for yourself at Oxford Shopping Centre, 9 Old Main Road, Hillcrest, Durban